Angel Coating | Starland IT Solution
Published
November 02, 2020
Category
SEO & Website Development
client
Angel Coating
Angel Coating - Starland IT Solution
Wood & Industrial Coating Manufacturer

Angel Coating Private Limited

Angel Coating Pvt. Ltd., a leader in premium wood coatings and surface finishing solutions, partnered with Starland IT Solution to amplify its online visibility and dominate its niche. With cutting-edge SEO strategies and a performance-driven approach, Starland IT Solution transformed Angel Coating’s digital footprint, ensuring a significant rise in organic traffic and quality leads.

Project Objectives

  1. Improve Search Engine Rankings: Establish a strong presence on the first page for high-volume keywords in the coatings and wood finishing industry.
  2. Enhance Website Traffic: Drive both local and international audiences to the website.
  3. Boost Brand Authority: Build Angel Coating’s reputation as a trusted manufacturer through targeted SEO techniques.
  4. Optimize User Experience: Address website performance issues to improve engagement and reduce bounce rates.

Challenges

  1. Limited Organic Reach: The site was underperforming on Google for critical keywords.
  2. Low Domain Authority (DA): A weak backlink profile hindered ranking potential.
  3. Technical Issues: Slow loading times, poor mobile optimization, and meta tag errors.
  4. Tough Industry Competition: Competing with established coating manufacturers in a crowded market.

Results By Starland

  1. Higher Organic Traffic
    • Traffic increased by 320% within six months.
  2. Improved Keyword Rankings
    • Achieved first-page rankings for competitive terms like “Wood Coatings”, “Wood Coating in India”, “Wood Coating Manufacturer”
  3. Stronger Page Authority
    • Page Authority (PA) grew from 01 to 55 within eight months.
  4. Stronger Brand Authority
    • Domain Authority (DA) grew from 01 to 19 within eight months.
  5. Enhanced User Engagement
    • Bounce rate reduced by 40% and average session duration increased by 50%.
  6. Lead Generation Growth
    • Website inquiries grew by 70%, generating consistent leads from domestic and international markets.

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